Seriously, Serums.

Target all signs of aging and Boost treatments and moisture

Serums are powerhouses for skincare. The secret to serums is that the moisturizing ingredients, like oils, have been removed, so that the serum is a concentration of active anti-aging ingredients. Serums contain smaller molecules which allows them to absorb into the skin more efficiently. Emollients or moisturizer carriers have larger molecules, so they function more as a barrier to lock in moisture.

The finer molecules allow the anti-aging ingredients to deliver more potent results. That's what makes serums a powerhouse.

Serums should always be applied to cleansed skin. Serums do not replace your skincare, they work to enhance what you are currently using. Because they are concentrated, they do not carry the moisturizing element that you still need, so continue to moisturize as you normally would. Plus, that serum will improve the absorption of the moisturizer, enhancing the anti-aging benefits.

Imagine a serum that can detect where additional skin treatment is needed, plus a boost that amplifies your current skincare regimen. Anew Power Serum is lightweight, and designed to be used in conjunction with existing skincare because it focuses on the visible damage to skin and delivers anti-aging results. It is a general treatment that helps with smoothing, coloration, lines & wrinkles and sagging.

The inspiration for Anew Power Serum originated with the 2013 Nobel Prize award for Physiology research in cellular transport

I participated in an online Chat with Anew Power Serum Innovator Pradeep Yadav on August 25th, and he offered some insight into the chemistry of this incredible formula! He shared that the Anew Power Serum is concentrated to really target and deliver maximum anti-aging results. It is definetely meant to be used in conjunction with all other regimen, including after cleansing, and before any other targeted treatments, and under moisturizer. It boosts the benefits of the moisturizer, day and night. Again, this Power Serum boosts your current regimen, so that makes it suitable for layering. This is definitely a unique serum!