The first article is Multimasking Beauty Trend - Face Masks for Glowing Skin by Lauren Valenti, found at Marie Claire.
This article suggests that sometimes trends actually have real value. While some beauty trends can be a bit ridiculous, the multimasking trend actually gives us significant benefits in our skincare routine. The reason lies in the facial zones – the t-zone, the cheeks, the under eye area. Each of these zones is pretty different when it comes to the skincare treatment needed, and multimasking solves that problem in one perfect facial moment. Best of all? Dermatologists use this technique all the time, because it’s effective and efficient.
The second article is Try #Multimasking, An Internet-Spawned Beauty Trend That Isn't Completely Insane, written by Cheryl Wischhover on Fashionista.
This article links this trend to both clown contouring (it’s a thing) and Asian beauty routines. However, the idea that this is a totally legit beauty treatment was reinforced. It suggests that multimasking works for everyone because making a cocktail of masks allows you to customize your specific needs for every zone of your face.
Pick three mask products that are designed to target three different areas to get the maximum benefits from an at home multimasking facial.
- T-zone - Use charcoal, clay or salicylic acid masking on the t-zone, that area from your forehead down your nose to your chin. These oily areas need the extra oomph to remove pore clogging materials.
- Cheeks - Extra moisture is usually what’s called for in this area of the face. Hyaluronic acid and moisture is the best way to treat exposed cheek area.
- Eyes – Eyes need a special product because they are such a sensitive area of our face. Retinol will help with the appearance of aging, or you can target your dark circles.
Remember to selfie and tag with #multimasking to share your DIY facial on Insta and Twitter!
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