Foundation is an important piece of our beauty routines because it creates a smooth appearance, where color and accentuation can be added. Foundation helps to protect our skin, especially if it contains SPF, and it can act as a base for contouring and blush color. The type of foundation you choose is based on a few factors: preferred look and feel, coverage, and makeup goals (for example, natural look versus full glam).
Primer
Why do we even use primer? Well, primer does a few very important things: it fills in lines and creates a clean surface to begin the makeup artistry, it smooths your skin and allows foundation to blend, tinted primers and color correctors can help reduce discoloration, and primer helps to lock in moisture.
MagiX Face Perfector is a colorless primer that smooths your foundation application, and offers SPF 20. Follow up with your favorite foundation.
Liquid
Ideal Flawless Invisible Coverage gives complete coverage while still feeling lightweight and natural. Contains SPF 15, and comfortable to wear all day. This foundation smooths skin texture, and helps skin feel moisturized. 21 shades and Invisiblend Technology make skin matching easy!
Anew Age-Transforming is a full coverage liquid foundation with the added benefits of Anew skincare technology. Using this foundation helps to minimize the appearance of fine lines and wrinkles, pores and age spots. 14 shades.
BB Beauty Balm Cream is lightweight liquid foundation, almost like a moisturizer. The BB cream is hydrating, with lightweight coverage and SPF 15 protection. 5 shades.
CC Color Corrector Cream is perfect for pigment issues, including uneven skin tone, redness, or dark spots on your skin. The CC also has powerful sun protection with SPF 50. 5 shades.
Cream
The
Anew Age-Transforming 2-in-1 Compact has delicious creamy foundation, with added aging ingredients in a delightful swirl. Easy to apply, with medium coverage, this foundation is infused with Anew Serum anti-aging technology for younger looking skin. I do recommend a translucent powder to set for a matte finish. 8 shades.
Cream to Powder
Extra Lasting Cream To Powder Foundation is an amazing time saver. It is so quick and easy to apply this creamy compact which turns to a soft powdery matte finish. SPF 15, comfortable and lightweight. 21 shades.
Ideal Flawless Cream To Powder offers Invisiblend Technology like it's liquid counterpart, to help you find your perfect match. Medium to full coverage, that is easy to apply with the compact that goes on creamy and and finishes powdery. 21 shades.
Powder
Loose or Pressed,
Ideal Flawless Powder is the perfect finish. Matte coverage to set your liquid or cream foundation, or use directly over your moisturizer. 10 shades.
Smooth Minerals is the best choice for an easy natural look. Use your daily moisturizer (with SPF, of course) and set with this lightweight, medium coverage powder foundation. Pure mineral pigments provide amazing color coverage, or choose translucent to set a liquid foundation. 12 shades.
