Retinol is the #1 Wrinkle Fighting Ingredient Recommended by Dermatologists

Retinol is an animal form of vitamin A. Retinoids are used in topical cosmetics and medications. Retinol can help skin cells act younger, work as an antioxidant to combat wrinkles and can increase collagen production. Yes, all that. That’s why retinol is one of the anti-aging skincare industries biggest workhorse.

Tip! When using a retinol skincare product, apply it before a layer of your SPF product to protect you and the anti-aging ingredients from sunlight and UV damage.

The Anew Clinical line has two new products with retinol.

Anew Clinical Line Eraser With Retinol Treatment uses retinol in an amino acid complex to fight wrinkles, and give the skin a youthful appearance. (Remember how I said that retinol makes skin act younger at the cellular level?)

Anew Clinical Line Eraser With Retinol Targeted Treatment focuses a targeted formula of Vitamins C, E and the A retinol to combat deep lines, especially in problem areas like the forehead and around your mouth.

You have heard this works, you may have even seen it works. But how? How does this work??

Well, retinol sort of has a conversation with your skin. I imagine it going something like this:
“Hey skin, nice to see you! How are ya?”
“Hi retinol, I’m feeling a little down.”
“Right then, let’s get to work clearing out the damage and we can perk you right up!”
“How’s that going to happen, retinol?”
“You can start by breaking me down with your enzymes, and I’ll take part in your molecular functions!”
“Will it hurt?”
“Maybe a little, but then you can get back to creating collagen and you’ll feel so much younger!”

I can’t believe I just wrote a conversation between skin and retinol.* But that’s basically how it goes. The retinol and the skin have a little conversation about how they will work together, and in the end, the skin cells feel refreshed and start making collagen.

Here’s the caveat: irritation might happen. Because of the nature of retinol, and how it’s really digging into the skin at the cellular level, irritation is a natural skin response. You will want to start your retinol treatment slowly, and build up over time. Eventually, you may even want to try a prescription strength retinol.

In 1986, Avon became the first to use stabilized retinol, an anti-aging ingredient, in its patented BioAdvance Beauty Recovery System.

Start with Anew Clinical Line Eraser with Retinol Treatment. Apply it all over the face, or to areas of your skin with signs of aging or sun damage.

* See the technical version of this convo, here.

Incredible Skincare Solutions, Backed by scientific research

Taking care of your skin can lead to more than just a glowing face; it can help boost your self esteem, and radiate confidence! Regular care of your skin, especially facial skincare, can make a difference.

Avon Skincare Institute

The Avon Skincare Institute is leading skincare research. Skincare scientists are going beyond the beauty industry to explore genetics, botanical ingredients, and sleep research. Avon, as a company, has been a leader in skincare research for decades. (Did you know that it was Avon that brought AHA (Alpha Hydroxy Acid) to the beauty industry?) Avon has a global research and development team of over 200 scientists, working to continue innovative skincare and aging research and bring breakthrough skin cleansers, treatments and moisturizers to you.

We truly care about women feeling good from the inside out.

Current Industry Research

Just this month, August 2015, Avon scientists have presented breakthrough anti-aging skincare research at the summer conference of The American Academy of Dermatology. The research is centered around a protein called “dynein” (pronounced dye-neen) which has to do with transporting nutrients and mitochondria within skin cells. Additional research is focused on autophagy, which is related to how cells remove damage. Both denein and autophagy decline as we age, leading to lines and wrinkles. This kind of research is innovative, and will contribute to the continued development of anti-aging skincare products. Read more here: Avon Scientists Present Research Behind Groundbreaking Anti-Aging Discovery at Summer Meeting of the American Academy of Dermatology

Anew Skincare Specialist

I have worked to become an Anew Skincare Specialist with Avon, and my training allows me to recommend Anew products to you based on your skincare needs. There are several Anew lines of skincare, from Vitale to Reversalist to Platinum to Ultimate that will each address specific skincare concerns. In addition, Anew Clinical products have specific targeted solutions! Avon’s latest skincare product, Anew Power Serum, was inspired by Nobel Prize winning research.